Executives stop opening the dashboard the moment two departments quote different numbers for the same week.
Visualisation is the last ten percent of an analytics programme. The other ninety is definition, lineage, and ownership — deciding what "active customer" means and who is allowed to change that definition.
Teams that invest there end up with fewer charts and far more trust in them. Teams that skip it end up with a beautiful dashboard nobody uses to decide anything.
Facing something similar in your own team?
Talk it through with us